Updated: Feb 3, 2021
Inclusivity is a word I'm sure we've all heard a lot about, but how can you make sure that the copy you write is inclusive? In this blog post, you'll learn how to make your copy more inclusive, and why it matters so much.
Use Non-Gendered Pronouns
Using non-gendered pronouns the good thing to do. We believe it should be one of the most basic things in copywriting, like a full stop at the end of a sentence. Not only are you including a demographic of people who are gender-fluid, non-binary or non-gender conforming, but you are including EVERYONE. Who doesn't want to include everyone? The more people at the party, the better!
Avoid Ableist Language
Language such as 'dumb', 'blind', 'retarded', 'crazy', 'insane' and many more (I won't list them all here) are examples of ableist language. By definition, ableist, or ableism, is 'discrimination or prejudice against individuals with disabilities'. Not only is this kind of language rude and offensive, but it is probably the kind of language that we use every day without knowing the complications of. Think about the last time you saw the word 'crazy' in a headline or title of an article. Why not instead use words (depending on the context) such as absurd, bizarre, foolish, unreal, wild.
When writing copy, we have no idea who will read it. Talking about how amazing your morning routine is and why everyone should do the same as you when you wake up a 6am, have a run, shower then spend a fair amount of time preparing your incredible healthy breakfast, all before 8am, may not seem attainable for a working parent or someone with a disability. If you are writing something like that, make your audience know that they can adapt your wise words of advice as to suit their own lifestyle. Other assumptions to avoid is peoples heritage, race, class, income, political stance, age, gender, religion, ability or disability. By avoiding assumptions, we eliminate the possibility of excluding others or assuming that everyone can afford that £100 meal plan that will 'change your life'.
I hope these topics have helped you understand why being inclusive with your copy matters.